Posted: Aug 29, 2011

Combines industry leading secure readers with enhanced new application and features that can be white labeled for its partners

BOSTON, MA – August 29, 2011 — ROAM Data, the leading independent mCommerce platform provider that extends both physical POS and eCommerce to the mobile environment, today announced ROAMpay X, a redesigned mobile card acceptance application that improves the merchant’s user experience with enhanced graphics and added features for iPhone and Android touch screen users. BlackBerry version is scheduled for release soon.

The new ROAMpay X application includes:

• Enhanced User Experience – with easier checkout process and user work flow, along with more rich and intuitive graphics
• Signature Capture – merchants can now capture their customer’s signatures and retrieve them on reports
• Automatic Tax Calculation – merchants can set their sales tax for easy calculation on goods and services
• Tip Functionality – merchants can add tip amount or percentage to be totaled before authorizing the payment

“Everyone is improving and updating their mobile apps, our goal is to continue to enhance our mCommerce offerings for our reseller partners so they can compete at the highest levels in the market,” said Will Graylin, founder and CEO of ROAM. “ROAMpay X is one of the improvements we have been working on, there are many more innovations in the pipeline for our customers and partners.” Graylin also noted that the entire ROAMpay X solution can be white labeled for larger distribution partners that want to brand their own merchant acceptance solution, from reader, to app, to provisioning, receipts, support portal and more.

About ROAM

ROAM Data is the leading mCommerce platform provider that extends both physical Point of Sales (POS) and eCommerce to the mobile environment. It provides patented mCommerce software-as-a-service, payment peripherals, and a platform of development tools that enable scalable mobile commerce applications to help merchants win customer spend and loyalty.

Examples of ROAM applications include ROAMpay X, that turns merchants’ mobile devices into secure POS terminals to accept payment anywhere; ROAMoffers and ROAMwallet, that enables merchants to deliver compelling offers to their consumers’ cell phoneS that can be conveniently and securely acted upon. ROAM also provides a set of tools (APIs, SDK, IDE) for developers to build their own mobile POS or eCommerce apps on ROAM’s platform. Visit us at