ROAM Data’s Universal Secure Mobile Card Reader Solution Chosen by Intuit, Sage, Total Merchant Services, North American Bankcard and Others

Posted: Jun 01, 2011

Major merchant service providers (MSPs) have chosen ROAM Data’s patented mobile card acceptance solution to penetrate the largely untapped SMB market (estimated at 22 million small businesses and sole proprietors in the United States) competing against Square and each other.

BOSTON–(BUSINESS WIRE)–ROAM Data, the mCommerce solutions leader, announced today that several more large merchant services providers (MSPs) have contracted with ROAM for its mobile card reader and software solution.

“Our solution enables our partners to tap into a whole new market segment while increasing value and stickiness to their existing merchant base.”


What differentiates ROAM’s solution from offerings by companies like Verifone and Magtek is device reach and price point. Because of ROAM’s mobile software expertise and its unique reader design, ROAM’s solution supports the most number of device platforms in the industry, with one hardware SKU that securely runs on iPhones and iPads, Android phones and tablets, Blackberry devices, as well as PCs, Macs, and Netbooks. Its revolutionary price point, allows MSPs like Intuit GoPayment, Total Merchant Services, and North American Bankcard to give away readers to support their small business owners, and others like Sage Payment Solutions to offer extremely competitive rates for their merchant base.

“The uptake has been amazing, we are now getting orders into the hundreds of thousands of units, and have tripled manufacturing capacity the past 2 months to keep pace, and new resellers are calling us daily.” Said Will Graylin, Founder and CEO of ROAM, “Our solution enables our partners to tap into a whole new market segment while increasing value and stickiness to their existing merchant base.”

ROAM’s turn-key mobile solution helps its partner MSPs compete on a more level playing field against merchant service providers like Square that have developed its own unencrypted reader solution. Unlike Square’s reader however, ROAMswipe fully encrypts cardholder data before it gets to the phone to prevent skimming (capturing track data on the phone to be replicated for fraudulent use). It is the world’s first encrypted audio-coupled reader with patent pending technology that allows the reader to be more secure, have much better read rates, and cover more phones.

Beyond hardware, ROAM has a patented software platform and payment gateway that enables all sorts of mCommerce applications for small and larger merchants, turn-key or customized, for face-to-face or remote transactions. ROAM’s turn-key card acceptance application for mobile merchants is called ROAMpay. MSPs like Sage Payment Solutions have private labeled this offering to have their own branded mobile application and support systems all powered by ROAM as a service. Companies that have chosen ROAMpay can leverage ROAM’s mobile expertise so they can focus on their core business instead of mobile app development and maintenance. For those that have already built their own smart phone apps and support infrastructure, ROAM helps them integrate ROAMswipe into their native app with ROAM’s SDK and software libraries.

ROAM provides a suite of mCommerce solutions and tools to help MSPs and their merchants deliver the best mobile commerce solutions possible. ROAM currently has over 150 MSP that resell ROAMpay and ROAMswipe. For more information about ROAMpay visit: and for more about the full range of ROAM’s mCommerce solutions including ROAMbiz, ROAMbuy, ROAMstores, visit

About ROAM Data

ROAM Data provides patented mCommerce software, hardware and services that enable merchants to win customer spend and loyalty. ROAM Data securely delivers faster more convenient transactions for small and large merchants across virtually any mobile device. ROAM’s mission is to enable mCommerce to improve lives.

ROAM’s team has been innovating in this space for over 10 years and has cracked the four major problems that have held back the full scale adoption of mCommerce namely: device complexity, payment security, legacy system integration and app deployment/maintenance. ROAM partners and customers include some of the largest payment providers e.g. Intuit Payment Solutions, Ingenico, First Data, Chase Paymentech. ROAM won the 2010 Technology Innovation Award sponsored by the Electronic Transaction Association and is setting the standard for scalable mCommerce solutions for merchants everywhere. Visit us at

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