Mobile commerce platform provider ROAM has released its ROAMmcm 5 mobile payments engine in the U.S. The company, which is majority-owned by payments terminal vendor Ingenico, is demonstrating ROAMmcm 5 at the NRF 2014 show this week in New York.
ROAMmcm 5 is an enterprise-ready and EMV-ready mPOS solution that enables businesses to deploy and centrally manage global mPOS environments (http://www.youtube.com/watch?v=vnucjHvbUtQ&feature=youtu.be). It is currently in limited release in the U.S., and will be generally available by the end of Q1 2014.
By supporting EMV-based transactions such as chip-and-PIN and chip-and-signature, ROAMmcm 5 enables businesses to extend their mobile strategies into new geographic markets, ROAM said. The company intends to leverage Ingenico’s geographical presence and large customer base to deploy ROAMmcm 5 outside the U.S.
A major challenge for acquirers, retailers and other businesses delivering mPOS systems to a large, disparate group of users is the lack of visibility and control over devices, transactions and user permissions, the company said, which leaves organizations vulnerable to fraud and impedes their ability to make mPOS a tightly integrated part of their business strategy.
ROAM said the ROAMmcm 5 platform addresses the security and management concerns associated with large-scale mPOS and enables organizations to:
Board large fleets of users and configure user profiles, policies and roles;
Manage multiple mobile devices running multiple operating systems and applications;
Reduce fraud risk by setting up custom risk profiles and pre-processing controls;
Integrate with back-end enterprise systems such as inventory, accounting, and ERP (enterprise resource planning);
View real-time reports of all transactions, refunds and account activity;
Integrate with value-added services such as digital wallets and loyalty programs; and
Empower retailers to manage product catalogs, reporting, refunds and receipts.
“Deploying an omni-channel solution that includes mobile payments and spans multiple countries is incredibly complicated due to the different regulations in each country,” ROAM CEO Ken Paull said in a news release. “ROAMmcm 5 masks that complexity and can handle a broad array of geographic requirements. Our global customers can now make a one-time investment in our platform and be instantly equipped for mobile payments in multiple countries.”
The need for an enterprise-ready mPOS solution is supported by Yankee Group’s latest U.S. IT decision-maker survey, showing that nearly one-third of merchants with 500 or more employees plan to deploy mPOS within the next 12 months. “As this technology moves up-market, solutions such as ROAM’s are well positioned to meet the needs of larger merchants that demand an enterprise-class, end-to-end solution,” Yankee Group analyst Jordan McKee said in the release.