ROAM Names TaylorMade Golf as First Major Retail Customer to Integrate New SDK

Posted: Nov 06, 2012

TaylorMade Helps Golfers Eagle with ROAM’s New Advanced Industry-Leading SDK, including ROAMpay API

BOSTON, MA — November 6, 2012 — ROAM, the leading mobile commerce platform provider, today announced that TaylorMade-adidas Golf Company is the first retail customer to integrate ROAM’s software developer’s kit (SDK) in its TaylorMade Performance Labs (TMPL). TMPL, with custom fitter locations, will use the ROAMpay API in their in-store application to help customers get the best size and fit golf clubs.

ROAM’s SDK, receiving great interest since its introduction on July 30, greatly simplifies the integration of card-present mobile payments into applications for iPhones, iPads and Android devices. As a result, TaylorMade and many third-party developers of mobile applications can now readily leverage ROAM’s market-leading mobile commerce platform to build secure mobile point of sale applications.

ROAM’s developer kit features “user management tools” that support mobile point of sale-based apps development for a range of applications including invoicing, accounting, and retail point of sale. The tool kit, which includes reader and payment APIs, ensure that developers comply with Payment Card Industry (PCI) data security standards. ROAM’s platform encrypts sensitive card information via hardware at the point-of-swipe. As a result, card data never goes beyond the retailer and payment card processor.

“We are thrilled to integrate ROAM’s easy-to-use SDK, particularly ROAMpay into our TMPL centers across the country. ROAMpay helps TMPL to create the best possible customer experience and peak performance,” said Todd Fraser, Global Director of Business Development for TaylorMade.

“We are delighted to name TaylorMade as our first major retail customer using the SDK and look forward to hearing more about how we can help TaylorMade,” said Ken Paul, CEO of ROAM. “The overwhelming reaction from the retail sector to our new SDK can be attributed to our encrypted mobile reader technology and network being second to none. We believe that combining these assets with ROAM’s new SDK provides the essential tools and support to help TaylorMade build that next market-changing mobile point of sale app for iPhone and Android smartphone and tablet devices.”

ROAM’s developer kit includes:

  • ROAMpay mobile card reader.
  • ROAMreader API for card reader integration.
  • ROAMpay API for integration of payments functionality into applications.
  • ROAMboarding API for new merchant boarding.
  • Test Account to develop and test applications.
  • Documentation and samples for iOS and Android.
  • Developer support resources, including phone and email support.

Software developers can sample the technology by visiting


About ROAM™

ROAM helps merchants get to market quickly with secure, cost effective and powerful mobile point of sale solutions, regardless of the technology environment. ROAM’s “powered by” mobile commerce platform provides the hardware peripherals, applications, tools and services to merchant-facing organizations who want their merchant customers to realize the benefits of using mobile to reinvent their interactions with their customers and to create new business efficiencies. Founded in 2005, ROAM is a pioneer in the mobile POS space, having produced and distributed the industry’s first secure reader and today powers mobile point of sale solutions for many of the leading players in this space, globally. A privately held U.S. corporation, ROAM is majority owned by Ingenico (Euronext: FR0000125346 – ING), the world’s leading provider of payment solutions. For more information,


About Taylor Made Golf Company, Inc. (dba TaylorMade-adidas Golf Company)

TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at,, and