Southwestern Advantage Selects ROAM to Deliver Custom-branded Mobile POS Solution

Posted: Sep 16, 2013

Enables nationwide dealers to securely accept credit card payments on mobile devices

BOSTON, MA, September 16, 2013 — ROAM, an Ingenico company and the leading mobile commerce platform provider, today announced that Southwestern Advantage, a leading international education and character development company, has selected ROAM to power its mobile point of sale (mPOS) solution. The end-to-end solution known as Southwestern Swipe, will enable the company’s dealers to securely accept credit card payments on smartphones and tablets while out in the field selling the Southwestern Advantage Learning System.

As part of the Southwestern Advantage mobile initiative, the company wanted to get to market with its own custom-branded mPOS solution as quickly as possible. The company was able to launch Southwestern Swipe in only a few months by white labeling ROAM’s end-to-end mobile commerce platform, including its secure mobile card readers, mPOS application, and management portals.

“Our customer’s experience and data security is of the utmost importance,” says Dan Moore, president of Southwestern Advantage. “ROAM was the only mobile POS solution that offered the highest level of data security for any mobile device and would integrate with our existing customer service systems for a seamless customer experience.”

Leveraging ROAM’s fully PCI compliant platform, Southwestern Advantage will now be able to provide its nationwide dealer base with a convenient and secure way to accept credit card payments, while enhancing the customer buying experience and improving business efficiencies. The company will also increase its bottom line by avoiding card-not-present transaction rates and reducing costs associated with post-sale credit card declines and chargebacks.

“We’ve seen an increasing demand from the direct selling industry as companies within this diverse market begin to see the value that a secure, customized mobile point of sale solution can bring to their business,” says Patrick Crosson, vice president of strategic accounts with ROAM. “Southwestern Advantage is proving to be a technology leader in this space and is a perfect example of a direct selling organization that’s realizing an immediate return on investment from leveraging our mobile commerce platform.”

About ROAM™
ROAM, an Ingenico company, helps merchants get to market quickly with secure, cost effective and powerful mobile point of sale solutions, regardless of the technology environment. ROAM’s “powered by” mCommerce platform provides the hardware peripherals, applications, tools and services enabling companies worldwide to realize the benefits of using mobile to reinvent their interactions with their customers and to create new business efficiencies. Founded in 2005, ROAM is a pioneer in the mobile POS space, having produced and distributed the industry’s first secure mobile card reader and today powers mobile point of sale solutions for many of the leading companies in this market, globally. For more information, visit

About Southwestern Advantage

Established in 1855, Southwestern Advantage™ is the longest running summer program for entrepreneurial college and university students. The Southwestern Advantage program provides the opportunity for students to earn money, gain experience, and build character through their own business of selling the Southwestern Advantage learning system.
Southwestern Advantage is one of ten companies in the Southwestern family. Many of the companies are founded and lead by alumni of the Southwestern Advantage program and represent a wide variety of businesses such as: publishing, investment services, fundraising, direct selling, consulting, real estate, and executive search.