{"id":3179,"date":"2014-06-04T11:23:16","date_gmt":"2014-06-04T15:23:16","guid":{"rendered":"http:\/\/mobile-solutions.ingenico.com\/?p=3179"},"modified":"2014-06-05T11:24:55","modified_gmt":"2014-06-05T15:24:55","slug":"ingenico-unveils-its-new-corporate-positioning-to-support-its-leadership-in-seamless-payment","status":"publish","type":"post","link":"https:\/\/mobile-solutions.ingenico.com\/ingenico-unveils-its-new-corporate-positioning-to-support-its-leadership-in-seamless-payment\/","title":{"rendered":"Ingenico unveils its new Corporate positioning to support its leadership in seamless payment"},"content":{"rendered":"

Ingenico becomes Ingenico Group.\u00a0New brand promise and visual identity.<\/em><\/strong><\/p>\n

Ingenico (Euronext: FR0000125346-ING), global leader in seamless payment, today announces its rebranding and the launch of its new visual identity.<\/p>\n

In order to reflect its evolution, from a payment terminals provider to a seamless payment services provider, Ingenico will now operate under the new dedicated corporate brand name \u201cIngenico Group\u201d.<\/p>\n

This new positioning is encapsulated in the Group\u2019s new tagline : \u201cglobal leader in seamless payment\u201d, which demonstrates Ingenico Group\u2019s brand promise to provide smart, trusted and secure solutions whatever the channel, empowering in-store, on-line and mobile commerce.<\/p>\n

In addition, the logo has been redesigned to convey global brand stature and express visually the end to end value proposition whatever the channel to market.<\/p>\n

Philippe Lazare, CEO of Ingenico, stated: “The Group\u2019s rapid growth\/evolution over the past few years has resulted in a fragmented brand architecture. With this new positioning, Ingenico Group intends to streamline and simplify its brand, reinforce its consistency across all geographies, as well as to guide its stakeholders in a fast evolving ecosystem. We also wanted to rejuvenate our visual identity to reflect our new positioning as the global leader in seamless payment encompassing our offering from terminals to multi-channel services.”<\/em><\/p>\n

The new visual identity, which has been designed by Unlimi-ted, has been rolled-out today and is visible on group.ingenico.com<\/a>.<\/p>\n

For the original press release, click here<\/a>.<\/p>\n

About Ingenico Group<\/strong><\/p>\n

Ingenico Group (Euronext: FR0000125346 – ING) is the global leader in seamless payment, providing smart, trusted and secure solutions to empower commerce across all channels, in-store, online and mobile. With the world\u2019s largest payment acceptance network, we deliver secure payment solutions with a local, national and international scope. We are the trusted world-class partner for financial institutions and retailers, from small merchants to several of the world\u2019s best known global brands. Our solutions enable merchants to simplify payment and deliver their brand promise. Learn more at www.ingenico.com<\/a>\u00a0twitter.com\/ingenico<\/p>\n","protected":false},"excerpt":{"rendered":"

Ingenico becomes Ingenico Group.\u00a0New brand promise and visual identity. Ingenico (Euronext: FR0000125346-ING), global leader in seamless payment, today announces its rebranding and the launch of its new visual identity. In order to reflect its evolution, from a payment terminals provider to a seamless payment services provider, Ingenico will now operate under the new dedicated corporate […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[165,167,166,26,168],"_links":{"self":[{"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/posts\/3179"}],"collection":[{"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/comments?post=3179"}],"version-history":[{"count":5,"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/posts\/3179\/revisions"}],"predecessor-version":[{"id":3184,"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/posts\/3179\/revisions\/3184"}],"wp:attachment":[{"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/media?parent=3179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/categories?post=3179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/tags?post=3179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}