{"id":3987,"date":"2015-03-02T09:27:48","date_gmt":"2015-03-02T14:27:48","guid":{"rendered":"http:\/\/mobile-solutions.ingenico.com\/?p=3987"},"modified":"2015-03-02T14:18:51","modified_gmt":"2015-03-02T19:18:51","slug":"ingenico-has-a-square-style-dongle-that-can-be-used-for-nfc-tech-like-apple-pay","status":"publish","type":"post","link":"https:\/\/mobile-solutions.ingenico.com\/ingenico-has-a-square-style-dongle-that-can-be-used-for-nfc-tech-like-apple-pay\/","title":{"rendered":"Ingenico Has A Square-Style Dongle That Can Be Used For NFC Tech Like Apple Pay"},"content":{"rendered":"

http:\/\/techcrunch.com\/2015\/03\/01\/ingenico\/<\/a><\/p>\n

Payments is one of those chicken and egg scenarios. Consumers\u00a0want to see a use case (participating merchants)\u00a0before they adopt, yet merchants want to know that customers are actually using this stuff before they invest. Apple Pay<\/a> has, by all accounts<\/a>, significantly broadened adoption of NFC payments, and now\u00a0a solution opening it up to large numbers of merchants could be on the horizon.<\/p>\n

Ingenico <\/a>\u2013\u00a0a 35-year-old, France-headquartered RFID and payment tech firm \u2014 has\u00a0introduced what it says\u00a0is the first contactless payment receiver to\u00a0plug into a headphones-jack. With support for NFC, the company said its point-of-sale (POS) product will allow nearly any merchant to take payment via Apple Pay, MasterCard\u2019s contactless technology and Visa\u2019s payWave system.<\/p>\n

The product (which has the distinctly unsexy name of \u2018RP170c\u2019)\u00a0will\u00a0work whether a card has\u00a0EMV or magstripe. It is expected to hit the market in the second quarter of this year \u2014 available both via Ingenico itself and third-parties which will white label it.<\/p>\n

The technology will\u00a0support\u00a0\u201cvirtually any\u201d Android and iOS device, the company explained. The\u00a0aim is to make Apple Pay and other technologies available to the longer tail of the retail chain, including smaller shops and outlets.<\/p>\n

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Bringing Apple Pay To Smaller Retailers<\/h3>\n

\u201cWe already have [undisclosed partners]\u00a0who have confirmed they will deploy it,\u201d Thierry Denis, Ingenico\u2019s North American President, told TechCrunch in an interview. \u201cWe\u2019ve realized since the\u00a0Apple Pay announcement there is an increased demand for NFC\u00a0terminals \u2014 now 65 percent of what we are shipping, even for the low-end of the market, is for NFC.\u201d<\/p>\n

\u201cWe felt that the small business\u00a0segment should have solution that should support Apple Pay,\u201d he added.<\/p>\n

Apple Pay may be the attention-grabbing part of the story, but\u00a0Ingenico\u2019s technology will also support Google and its new acquisition Softcard<\/a>\u00a0because \u2014 Denis explained \u2014 providing across the board support is hugely important in the payment space. In fact, he foresees that Softcard deal becoming hugely important, just as the launch of Apple Pay was.<\/p>\n

\u201cIf you look at what Google has done\u2026 the solution has been certified, [so\u2026] the strength of that deal is that they can have a guarantee from U.S. telecom operators that all the Android phones will\u00a0have Softcard function and features enabled,\u201d Denis said.<\/p>\n

That\u2019s one step to making demand, another is of course a high-profile consumer name\u2026 such as Apple.<\/p>\n

\u201cWhat we have seen in the past, is that people were not aware of whether they had the right phone [for NFC and contactless payments]. Now they know [if] they have an iPhone 6 or 6 plus\u2026\u00a0they can do Apple Pay \u2014 the effort is a lot easier and stronger to identify,\u201d Denis\u00a0added.<\/p>\n

NFC and contactless payments have been around for years, and have been prominent in parts of Asia for nearing a decade, but only now that consumer names have jumped in\u00a0has the concept\u00a0begun to show potential in the U.S. While initial adoption\u00a0has been impressive, the technology remains nascent on a nationwide scale, and it will take initiatives that broaden access for that to change.<\/p>\n

Square \u2014 which Denis admitted is the number one player in the POS space in the U.S. \u2014 is believed to be working to include Apple Pay<\/a> in its products this year, so Ingenico isn\u2019t alone in trying to broaden adoption among merchants.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

http:\/\/techcrunch.com\/2015\/03\/01\/ingenico\/ Payments is one of those chicken and egg scenarios. Consumers\u00a0want to see a use case (participating merchants)\u00a0before they adopt, yet merchants want to know that customers are actually using this stuff before they invest. Apple Pay has, by all accounts, significantly broadened adoption of NFC payments, and now\u00a0a solution opening it up to large […]<\/p>\n","protected":false},"author":22,"featured_media":3990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/posts\/3987"}],"collection":[{"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/comments?post=3987"}],"version-history":[{"count":3,"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/posts\/3987\/revisions"}],"predecessor-version":[{"id":3996,"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/posts\/3987\/revisions\/3996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/media\/3990"}],"wp:attachment":[{"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/media?parent=3987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/categories?post=3987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobile-solutions.ingenico.com\/wp-json\/wp\/v2\/tags?post=3987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}