Event Farm Launches Groundbreaking Mobile Events App Powered by ROAM Data

Posted: Jun 01, 2012

ROAM Data helps Event Farm reinvent ticketing and payment processing with its ROAMPay mobile commerce platform

ROAM Data announced today that Washington, DC-based Event Farm will use ROAM Data’s mobile platform and commerce APIs to reinvent the way in which event organizers and producers manage events, ticket inventory and ticket sales. This App, named “Event Farm”, eliminates the need for traditional box offices, delivering a totally integrated ticket management, will call, and payments process.

The new App eliminates the need for fully staffed ticket windows and paper tickets. For customers, it makes the ticketing process more flexible as it eliminates the need to print tickets and meet up with others in their party before the event. All data is housed on the App. The API, which is available to event organizers and producers via Event Farm, synchronizes ticket sales via mobile devices with online inventories in real time. The platform uses ROAM’s encrypted card reader and mobile payment capabilities to enable venues to better manage inventory in real time and maximize event profits.

“What is groundbreaking about what we are doing is that our App is fully integrated into our ticketing platform. We are not just independently charging credit cards on a mobile device,” said co-founder and CEO of Event Farm, Ryan Costello. “Ticket inventories on the App are synched with sales happening in real time online and vice versa. Equally as important, this service does not require the purchase of expensive hardware – it uses mobile phones and dongles – and is secure and fast. This is a solution the events industry has been waiting for.”

One of the country’s premier new music venues, The Hamilton Live in Washington, DC has already signed on. “This App not only eliminated the need for a box office in our venue but it has also completely revolutionized the will call experience for our guests,” said Tom Meyer, President of the Hamilton. “Our funds are available to us the next business day as all transactions are automatically batched nightly. Every part of the ticketing process is electronic and mobile. It’s amazing to think this was ever done any other way.”

“Event Farm’s application is the first of its kind, a potential forerunner to thousands of other POS style applications across industries,” said Ken Paull, EVP of ROAM Data, “ROAM was created to offer businesses a secure and frictionless mobile commerce experience without having to buy new hardware or change their existing business processes.”

ROAM’s encrypted reader and flexible API allows for seamless integration of secure payments into a variety of mobile applications, circumventing onerous PCI audit requirements. Both the reader and API work on iOS and Android devices.

About ROAM
ROAM Data is the leading mCommerce Platform-as-a-Service (PaaS) provider extending physical Point of Sales (POS) and eCommerce to the mobile environment, to help merchants find and keep customers. Founded in 2005, ROAM’s solutions allow merchants to accept card payments on mobile devices, and allow consumers to easily make purchases in mobile shopping apps and ads. ROAM Data provides the total mCommerce platform including hardware peripherals, software, tools and services for merchant service providers to deliver powerful mobile commerce solutions to their merchants quickly, securely and robustly. Visit us at www.roamdata.com

Find more information on Event Farm at www.eventfarm.com


Rob Stringer, 857-254-2411
rstringer [at] roamdata [dot] com