ROAM Data Launches Newest Secure Mobile Card Reader with Three Times More Device Coverage Than All Competitors Combined

Posted: Jan 19, 2012

ROAM’S G3X Secure Mobile Reader Boasts Unmatched Device Compatibility and Reliability, to help Merchant Service Providers deliver powerful mobile POS solutions with the Lowest Cost of Ownership

BOSTON–(BUSINESS WIRE)– ROAM Data, the company behind most of the encrypted mobile card readers shipped in the past year, and the leading mCommerce platform-as-a-service provider, announced today that it has launched its latest secure mobile card reader, the G3X. The G3X is ROAM’s third generation mobile reader and their best to date, it supports hundreds of devices, from iOS, Android and Blackberry, to PCs and Macs, covering three times more devices than all other competing readers combined. This enables Merchant Service Providers to compete with the best technology for a whole new segment of mobile merchants and small merchants previously untapped, a market that companies like Square are aggressively pursuing.

“We are committed to providing our partners with industry leading mobile commerce solutions, the new G3X is the latest product in our pipeline of products to come, which includes NFC and EMV readers for 2012, and a suite of mobile commerce solutions from mobile checkout, to mobile offers to mobile wallet,” said Will Graylin, CEO and Founder of ROAM Data. “We are technology geeks that really know about mobile and payments and how that intersection can deliver new value to merchants and consumers. Our goal is to build the most advanced, cost effective, and secure solutions for our customers to win market share today and stay ahead tomorrow.”

ROAM Data’s mobile card readers have been chosen by more Merchant Service Providers than any other based on its quality, security and compatibility resulting in the lowest Total Cost of Ownership (TCO). The G3X represents even lower TCO because its increased device compatibility means more signups with the same marketing spend, lower customer service cost, and lower reader cost based on ROAM’s high production volume. ROAM has sold the highest number of encrypted mobile readers in the world in 2011 with more than 400,000 units to its growing list of customers including companies like Intuit, North American Bankcard, Sage Payments, NPC, Total Merchant Services, First Data, Chase Paymentech, Global Payments and others. ROAM’s clear leadership position in the market has just gotten stronger with the launch of the G3X.

About ROAM Data
ROAM Data is the leading mCommerce Platform-as-a-Service (PaaS) provider extending both physical Point of Sales (POS) and eCommerce solutions to the mobile environment, to help merchants win customer spend and loyalty. ROAM’s platform includes software, hardware, & services, from payment applications to peripherals, and from end-to-end security and payment gateway, to boarding and support services, as well as development tools that enable both turnkey or custom mobile commerce solutions for our Merchant Service Provider partners. Our partners can white-label our full solution in weeks, or brand components such as our readers to use a-la-carte to fit their existing applications.

Examples of ROAM applications include ROAMpay, that turns merchants’ mobile devices into secure POS terminals to accept payment anywhere; ROAMcheckout for fast & secure mobile app and ad purchases; ROAMoffers and ROAMwallet, that enables merchants to deliver compelling and actionable offers to their consumers. ROAM also provides a set of tools (APIs, SDK, IDE) for developers to build their own mobile POS or eCommerce apps on ROAM’s platform.

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